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RAW was a project
that came to mind after smoking a pack of additive free cigarettes in 1993. The thought was, if
they can make an additive free cigarette, can they wrap it in
an additive free paper? There are many stories about
gunpowder rings and strange additives in conventional mass-marketed
cigarette paper, these additives can actually increase carbon
monoxide (read
http://tobaccodocuments.org/product_design/954799.html).
We became determined to produce and market the purest cigarette
rolling papers possible.
They say "the devil
lies in the details", and now that we had a idea the problem was how
do we bring this idea to fruition. It took years of research and
development (and many failed attempts) until we finally produced the
first pack of what would later become known as RAW. We
sent out hundreds of packs for testing by smokers and received
extremely positive reviews. A few older smokers that had
been rolling their own for many years mentioned that they felt our
papers made their cigarettes 'taste different'. This was
something that took us a long time to figure out the cause of.
After analysis, it was conclusively determined that our papers
didn't taste 'different' but rather these smokers were so used to
the taste of certain chemicals or whitening additives in their
cigarettes that when these chemicals and additives were reduced,
they 'missed' the taste! We proved this point by conducting
tests with specially designed tobacco pipes. The pipes were made out
of labglass to be sure that they would not add any flavor to the
smoking experience. Our determination was that RAW papers are
so natural and pure that smoking a cigarette rolled in RAW is
parallel in taste to smoking through a pipe, whereas using
conventional cigarette paper presented the added 'taste' of the
level of
chemicals and additives used in their processing.
We later designed a watermark that
accented the burn qualities of the paper and helped to prevent
uneven burning. The unique criss-cross HBI watermark is
another proprietary technique we used to accent our papers and help
deliver a smooth, even burn. We are very confident that
you will find RAW to be the best cigarette paper you have ever used.
RAW is a trademark of BBK/HBI. The thin, translucent brown RAW paper is protected by various intellectual property protections including pending or issued patents 29/25824, 29/261575 EU N° 00607841 and color/design related trademarks etc..Unfortunately our competitors are already desperately trying to copy our ideas & inventions, as always.... |